steel factory
Welcome!
Factory Overview
FAAL® is a British company focusing on supplying Chemicals, Spare Parts, Machineries and Safety Equipment. Our experience in the business world has accumulated over generations starting with ELHASSAN GROUP. As a market leader for many decades, our family business remains a major player in many different markets in the Middle East, Asia and Africa regions.
To achieve our mission we conduct considerable market and product research, continually develop our services in line with our client’s specifications and actively invest in expanding our supply networks. These initiatives allow us to provide our clients with the best quality products, in considerable quantities and in record time.


The Story
About Us
Delivering Engineered Solutions!
Our steel factory was founded in 1974 by steel industry veteran John together with his sons Tim and Bob. It was a little family business serving the entire Metro Detroit area. The main strategy was a value of customers and meet their needs. They were producing only cold rolled steel bars.
The Story
About Us
Automation Process.
In process of time, they saw the need for automation and this idea brought them to Japan where they became convinced that the best way going forward was to buy a complete state of the art rolling mill from one of the most technically advanced countries in the world.
The Story
About Us
A New Opportunity.
The company continued with incremental improvements on the basis of using only the best technology in the manufacture of section steel bars, plates and tubes, that met and even exceeded standards set by the local government. It opened a new opportunity for Steel Factory.
The Story
About Us
New Manufacturing Level.
The company opened 10 constituent companies over the whole country. Steel Factory became an integrated steel producer with major production operations in North America and Center Europe. We were producing 30 million tons a year and every day the volume of output increased.
The Story
About Us
Focused on Future.
Today, our Steel Factory remains proud of its past but is focused on its future. As a leader in the increasingly competitive global steel industry, our corporation is dedicated to delivering high-quality products to our customers and building value for all of our stakeholders.